Sixmorevodka
Scaling how a game studio pitches and sells.
SIXMOREVODKA is a renowned art and design studio in the games industry, known for work with Riot Games, Marvel, and Epic Games. I spent about a year there as a junior designer, working across three fronts: a modular pitch system for new business, templates for the studio's storefront, and the content system that grew Orken's pre-launch community. The common thread was systems: things built once and reused, rather than made from scratch each time.
Sixmorevodka
Scaling how a game studio pitches and sells.
SIXMOREVODKA is a renowned art and design studio in the games industry, known for work with Riot Games, Marvel, and Epic Games. I spent about a year there as a junior designer, working across three fronts: a modular pitch system for new business, templates for the studio's storefront, and the content system that grew Orken's pre-launch community. The common thread was systems: things built once and reused, rather than made from scratch each time.
Brand Systems
Ecommerce
Role
Visual Designer
Timeline
2024 - 2025 (1 year)
Team
2 studio leads, 1 designer (me)
Impact
Store listings
300+
scaled from a single product-page template I designed
Audience growth
+11K
new community members added ahead of the Kickstarter
Audience growth
+11K
new community members added ahead of the Kickstarter
Pitch System
A six-page deck the team can re-skin for any client in minutes.
Heading into GDC 2025 in San Francisco, the studio needed to update its portfolio. The existing one was way too long, and every potential client saw all of the art. The brief was simple: the studio needed something "short and sweet", able to captivate a high-profile client at a moment's notice.
My idea was to replace the old portfolio with a modular system built on the studio's brand foundation: six pages with multiple interchangeable layouts, all designed to work regardless of the illustrations chosen. Perhaps a client would appreciate one art style over another, so by curating the art we could narrow the target. Whatever illustration dropped into a layout stayed on-brand and held together, so leadership could swap in the most relevant work for each studio they pitched, in minutes, without breaking the look. Built solo, in about a week.
Pitch System
A six-page deck the team can re-skin for any client in minutes.
Heading into GDC 2025 in San Francisco, the studio needed to update its portfolio. The existing one was way too long, and every potential client saw all of the art. The brief was simple: the studio needed something "short and sweet", able to captivate a high-profile client at a moment's notice.
My idea was to replace the old portfolio with a modular system built on the studio's brand foundation: six pages with multiple interchangeable layouts, all designed to work regardless of the illustrations chosen. Perhaps a client would appreciate one art style over another, so by curating the art we could narrow the target. Whatever illustration dropped into a layout stayed on-brand and held together, so leadership could swap in the most relevant work for each studio they pitched, in minutes, without breaking the look. Built solo, in about a week.
Ecommerce
One template, now live across 300+ products.
For the studio's Shopify storefront, where fans buy printable STL miniatures from the Degenesis universe, I designed a product-card and page template built to be replicated. Because it had to live in Shopify, the platform shaped the design as much as the brief did: I designed within what the theme could actually support, and let those constraints guide the layout rather than fighting them. It is now the system behind the entire catalog: over 300 products run on it, each new drop added quickly, kept on-brand, and consistent.
Ecommerce
One template, now live across 300+ products.
For the studio's Shopify storefront, where fans buy printable STL miniatures from the Degenesis universe, I designed a product-card and page template built to be replicated. Because it had to live in Shopify, the platform shaped the design as much as the brief did: I designed within what the theme could actually support, and let those constraints guide the layout rather than fighting them. It is now the system behind the entire catalog: over 300 products run on it, each new drop added quickly, kept on-brand, and consistent.
The same product component, reused at every level
Community
From 7K to 18K, the audience built before the launch.
The socials had sat paused for almost a year, scattered across channels with no real cohesion. The whole team sat down to come up with a content plan to reignite them. This mattered, because we were trying to build an organic audience to fund an independent IP. Once we had a proper plan for what to post and how often, I got to work, treating the channels like a design system. I built reusable templates, components, and formats that let us post four to five times a week across seven platforms (Instagram, X, TikTok, Threads, Bluesky, LinkedIn, Discord) while staying consistent.
Over those months we added roughly 1,000 Instagram followers a month. The whole effort existed to build an audience ahead of a Kickstarter for Orken. I had left by the time the campaign ran in early 2026, but it launched to the community we had grown and went on to raise over €250K.
Community
From 7K to 18K, the audience built before the launch.
The socials had sat paused for almost a year, scattered across channels with no real cohesion. The whole team sat down to come up with a content plan to reignite them. This mattered, because we were trying to build an organic audience to fund an independent IP. Once we had a proper plan for what to post and how often, I got to work, treating the channels like a design system. I built reusable templates, components, and formats that let us post four to five times a week across seven platforms (Instagram, X, TikTok, Threads, Bluesky, LinkedIn, Discord) while staying consistent.
Over those months we added roughly 1,000 Instagram followers a month. The whole effort existed to build an audience ahead of a Kickstarter for Orken. I had left by the time the campaign ran in early 2026, but it launched to the community we had grown and went on to raise over €250K.
One of several content templates I built, here for highlights
Reflection
What I learned
First, I had to design systems and not just artifacts. Nearly everything I made was built to be used by other colleagues, so that a small team could ship every day.
Second, I realised that in small studios with top-tier clients, things move fast. A system you build today might need rethinking tomorrow, and that is fine. Designing, improving, and replacing them was my task, so we could keep up with the pace.
Last, being around that caliber of craft reset my sense of what "good" even means. Working alongside artists who refuse to take shortcuts, who love their craft, reminded me why we do this in the first place.
Reflection
What I learned
First, I had to design systems and not just artifacts. Nearly everything I made was built to be used by other colleagues, so that a small team could ship every day.
Second, I realised that in small studios with top-tier clients, things move fast. A system you build today might need rethinking tomorrow, and that is fine. Designing, improving, and replacing them was my task, so we could keep up with the pace.
Last, being around that caliber of craft reset my sense of what "good" even means. Working alongside artists who refuse to take shortcuts, who love their craft, reminded me why we do this in the first place.
Spotted on TikTok on a summer afternoon <3
