Dinàmics
How user research and accessibility thinking shaped an inclusive activity discovery app.
Dinàmics is an activity discovery app designed from the ground up around inclusivity, community and the simple joy of finding something to do nearby. Key interaction patterns were validated through usability testing, heatmaps and A/B comparisons.
Role
Product Designer, Motion Designer
Timeline
Nov 2025 - Feb 2026
Team
4 Designers, 1 Animator
Special thanks to our supervisors: Álvaro Sanchís, Irene Beitia, Jesús Jornet, Gemma Pastor, Cris Montes
Playful and approachable identity
Research first
We started with user interviews and competitive benchmarking to understand where existing solutions fell short. A recurring insight was hesitation around unfamiliar activities, which shaped one of our core product decisions: a contextual AI assistant, always visible and ready to help. Every major decision was then validated through A/B testing and heatmaps.
Onboarding designed for clarity
Building the Category System
The category system went through several iterations. We tested naming conventions, icon styles and groupings with real users before landing on eight intuitive categories that anyone, regardless of background or ability, could navigate instantly.
Eight activity categories to help users find their thing
The Result
Finding the right tone was as important as finding the right UI. The app needed to feel approachable without being patronising. The final product feels approachable, intuitive and emotionally reassuring.
Some of the many screens we designed
Main Takeaway
Simpler flows consistently outperformed feature-heavy alternatives during testing.
